u.s. bank flexperks
The little card that could: rebooting the promise of award travel.
Campaign Goal: Introduce a new travel rewards Visa credit card that appeals to a broad base of travel rewards advocates and convinces former WorldPerks Visa cardholders to transition to this new membership program.
Background: The U.S. Bank FlexPerks Visa travel rewards card was introduced to replace the Northwest Airlines WorldPerks Visa after Delta purchased the airline. The rewards program featured a host of groundbreaking benefits that made it highly competitive in the crowded travel rewards space. The launch campaign relied heavily on “voice of customer” testaments that illustrated the card’s alignment with consumer demand.
Campaign results beat all expectations, allowing U.S. Bank to retain the majority of the legacy WorldPerks Visa cardholders. The creative also earned several awards at local and international competitions, including a prestigious Gold Award at the Direct Marketing Association’s International Competition.
