Delivering the promise of more to growers. More precision. More yields. More ROI.
Campaign Goal: Strengthen awareness of the better ROI delivered by Mosaic’s groundbreaking fertilizer, MicroEssentials®
Background: Mosaic’s corporate tagline, The Science of More, expresses the company vision of relying on science to help growers get more out of every acre. It’s a strategy that’s not only better environmentally, it’s far better for growers’ ROI. MicroEssentials® certainly supports that vision. The company’s phosphate-based fertilizer, it offers groundbreaking technologies and performance that few, if any, competitive products can match. Yet despite MicroEssentials® promise of more precision, more yields, more ROI, growers are weary of its higher prices, compared to much cheaper commodity fertilizer blends. This campaign appeals to those grower concerns, using provocative messaging and bold designs to challenge growers to “Never compromise. Never settle.”
