Elan Financial Services: wisdom is a beautiful thing.

Campaign Goal: Strengthen awareness of Elan Financial Services as a leading provider of Electronic Funds Transfer capabilities.

Background: Owned by U.S. Bank, Elan Financial Services has provided banking services to small financial institutions for more than 40 years. We created this campaign to boldly reinforce awareness of Elan and its industry leadership in Electronic Funds Transfer, a key selling point for the organization.

CREATIVE CREDITS: Laurie Bedwell, CD/copy; Chuck Abrams, CD/ Art Direction